There are many ways to market cattle, and a growing number of producers are venturing into direct marketing, selling beef directly to consumers. This is a way to get full value for genetically superior animals, which is not always possible when selling weaned calves or yearlings. If you finish your own animals, you not only know how they perform for beef production (which can guide your genetic selections in the future), but you can also learn from your customers whether your cattle provide a good eating experience.
Direct marketing, involved with the animals from start to finish, takes more time and effort but can also provide more profit. This is being done by some large outfits and a lot of small ones, selling meat at their farm, local farmers’ market, online or to restaurants. Here are some examples.